zheshiwomengenyiyaopinbaozhuangshejigongsicehuashejidezhengtiyaopinbaozhuangshejiquanxinshengjianli
，weikangzhiyaoshizhejiangzhimingzhiyaoqiye，weikangyiwangdeyaopinbaozhuangheshejiduoweiyinshuachangmianfeitigong

，bushiqingzhuanyeyaopinbaozhuangshejigongsibangzhucehuasheji。suoyizaimeiyougenwomenhezuozhiqianweikangzhiyaodeyaopinbaozhuangheshejiyizhidebudaojingxiaoshangheshichangdemanyifankui。qiyetongguowangluosousuokandaogenyizaiyaopinbaozhuangsheji領域有眾多成功案例
，是值得信賴的專業藥品包裝設計公司，經過電話交流後便達成了合作意向。

亙一在一個戰略體係內從五個方麵幫助為康製藥進行藥品包裝盒設計全新升級

一
、洞察分析鎖定品牌核心資產
二、打造為康製藥話語體係
三、創意為康製藥品牌專屬符號
四、整體包裝設計開發
五、藥品推廣創意設計

一、洞察分析鎖定品牌核心資產

womenduiweikangzhiyaoshunianlaidepinpaixuanchuantuiguangjinxingleshuli，goutongtaolunpinpaidehexinjingzhenglihepinpaijileidezichanjiazhi。weikangshiyijiazhiyaoshengchanqiye，qiyedeyanfachuangxinhegaobiaozhundechanpinpinzhiyizhishiqiyeshengcunfazhandedongli，shizhongzhuanzhuyuyiyaolingyu，zhiliyutigaozhijigongyishengchanshuiping，weishehuitigonggaopinzhieryouxiangduilianjiadeyouzhichanpin
，congershirenmenhuodegengweikekaohekeyichengfudeyiliaofuwu。mingqueqiyezongzhi：盡我們的全能服務於人類的健康。

二、打造為康製藥話語體係

創建品牌產品話語，就是要簡單
、精(jing)準(zhun)
，一(yi)句(ju)話(hua)說(shuo)出(chu)消(xiao)費(fei)者(zhe)選(xuan)你(ni)而(er)不(bu)選(xuan)擇(ze)別(bie)人(ren)的(de)購(gou)買(mai)理(li)由(you)，一(yi)句(ju)話(hua)說(shuo)出(chu)品(pin)牌(pai)產(chan)品(pin)的(de)訴(su)求(qiu)點(dian)。一(yi)句(ju)話(hua)擊(ji)中(zhong)消(xiao)費(fei)者(zhe)痛(tong)點(dian)。並(bing)通(tong)過(guo)賣(mai)點(dian)的(de)提(ti)煉(lian)打(da)造(zao)品(pin)牌(pai)產(chan)品(pin)話(hua)語(yu)體(ti)係(xi)，為(wei)品(pin)牌(pai)產(chan)品(pin)增(zeng)加(jia)信(xin)任(ren)狀(zhuang)，打(da)動(dong)並(bing)刺(ci)激(ji)消(xiao)費(fei)者(zhe)做(zuo)出(chu)反(fan)射(she)行(xing)動(dong)。

為康製藥超級話語：

為康製藥，為了您的健康！

為康製藥廣告語使用通俗易懂的口語，說出為康製藥的使命
、責任、擔當，廣告語包含企業品牌名稱和行業屬性，消費者一聽就懂，記得住，想得起

，還可以複述傳播。達到了簡單、精準！一句話說出了品牌的核心價值，“為康製藥

，為了您的健康！”具有特定性


、準確性、無可替代性！

三、為康製藥藥品包裝盒設計

製藥企業整體藥品包裝設計解決思路：我wo們men對dui為wei康kang製zhi藥yao數shu年nian來lai的de品pin牌pai宣xuan傳chuan推tui廣guang進jin行xing了le梳shu理li，溝gou通tong討tao論lun品pin牌pai的de核he心xin競jing爭zheng力li和he品pin牌pai積ji累lei的de資zi產chan價jia值zhi，為wei康kang是shi一yi家jia製zhi藥yao生sheng產chan企qi業ye，企qi業ye的de研yan發fa創chuang新xin和he高gao標biao準zhun的de產chan品pin品pin質zhi一yi直zhi是shi企qi業ye生sheng存cun發fa展zhan的de動dong力li
，數shu年nian來lai產chan品pin包bao裝zhuang五wu花hua八ba門men消xiao費fei者zhe記ji憶yi模mo糊hu，唯wei獨du在zai企qi業ye落luo款kuan背bei書shu處chu使shi用yong了le形xing態tai各ge異yi但dan大da致zhi相xiang近jin的de3毫hao米mi為wei康kang圖tu形xing標biao。我wo們men重zhong新xin規gui範fan了le為wei康kang製zhi藥yao的de品pin牌pai商shang標biao圖tu形xing
，並bing以yi此ci為wei切qie入ru點dian進jin行xing品pin牌pai放fang大da和he品pin牌pai塑su造zao
，喚huan醒xing顧gu客ke對dui為wei康kang製zhi藥yao的de記ji憶yi，賦fu予yu品pin牌pai醫yi藥yao科ke技ji創chuang新xin的de視shi覺jiao能neng量liang
，重zhong視shi藥yao品pin包bao裝zhuang設she計ji與yu患huan者zhe需xu求qiu的de視shi覺jiao溝gou通tong交jiao流liu
，讓rang藥yao品pin包bao裝zhuang盒he設she計ji在zai終zhong端duan陳chen列lie效xiao果guo上shang大da放fang異yi彩cai，傳chuan遞di鮮xian明ming的de品pin牌pai形xing象xiang。

藥品包裝設計全新升級的醫藥市場反饋

womentongshigeiweikangzhiyaoquanxinzhengheshejileyaopinxuanchuandesuoyouwuliaosheji，zaiyaojiaohuizhaoshanghuishangweikangzhiyaodezhiyaoqiyezhengtiyaopinbaozhuangshejiquanxinshengjidedaolecanhuirenyuanheshichangdegaodurenke，gengshigenyizaiyiyaolingyuyingledekoubeichuanbo
，womenweikehudechenggonggandaoguangrong。